SPORTS

Nike, NFF extend partnership till 2026 World Cup

Nike and the Nigeria Football Federation (NFF), have extended their partnership till the 2026 World Cup.

Nike replaced Adidas as the official producers of football kits for members of the national football team in April 2015.

NFF’s President Amaju Pinnick hailed the contract between the sportswear manufacturer and the federation

“This four plus four deal is the best any African country has ever had with Nike.

“I can say it is about a hundred percent better than anything else.”

“A few months after we came on board for our first term in office, I was told that we needed to buy jerseys for the national team to play a football match. That was how bad it was, because the kit sponsor at that time terminated the contract.

“I made contacts with some highly connected persons and worked hard to convince Nike to come on board. We were coming from a weak position but they made the agreement flexible for us.

“We are happy we teamed up with Nike because after we qualified and participated at the FIFA World Cup in Russia, the company was the one chasing us for a new improved contract,”

Tina Salminen, Nike’s Regional Sports Marketing Director for Africa, said, “The World Cup kit] has remained a source of reference in Nike meetings and events ever since. “Nigeria is one of the big teams in world football and we are happy to get them to sign a long-term contract.”

 

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